PolitiSizeIT
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Media kit

Everything a media buyer needs, on one page.

What we sell, who it reaches, how you target it and our creative specs. Forward this page, or save it as a PDF to share it.

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www.politisizeit.com/media-kit

See how it works

Ten slides with screenshots: start in the AI chat, then nine features of the app, each in two or three steps. Forward them to your team.

Download the 10 slides (PDF) (opens in a new tab)

The slides: www.politisizeit.com/slides/how-to-use-politisizeit.pdf

At a glance

Channel
Direct response email
Audience
54M+ opt-in records, United States
Targeting
Place, from nationwide to ZIP (including congressional district and media market), and people (below)
Counts
Live, in seconds, free and unlimited
Creative
Your HTML, your subject lines and images, or an AI draft you approve
Delivery
We send on your behalf; the list is never handed over
Compliance
A working unsubscribe in every email; your “Paid for by” line where the law requires it
Pricing
On request. Counts are free.
Who we work with
Campaigns, committees, consultants, media buyers and advocacy organizations

Who it reaches

About 54 million records of people who opted in to receive email from third parties, licensed from a data provider. The data is refreshed every quarter, and opt-outs and inactive addresses come off as they happen, so counts move a little week to week.

Start with a place.

  • Nationwide
  • State
  • Congressional district
  • Media market (DMA)
  • County
  • City
  • ZIP code

Then pick the people.

  • Party registration
  • Age
  • Gender
  • Household income
  • Homeowners
  • Veterans in the household
  • Political donor history
  • Language spoken at home
  • Occupation
  • Interests

Layer as many as you like. “Homeowners over 50 in the West Palm Beach media market” is one count.

How a campaign runs

  1. Count. Describe the audience to our AI, or pick it in Quick Count. Counts run live against the data and come back in seconds; they are not estimates. To see the final number, you confirm your email.
  2. Plan. Pick your state in the planner, set a budget and choose a send date and time. Nothing is charged on the page.
  3. Send. Write the email or let the AI draft it, subject line and image included. Our team confirms the audience with you, you sign the insertion order online, and we send it on your behalf.

Services beyond email

Planned and run by our team, alongside the app's email. Ask Pat or Nick.

  • Retargeting. Behaviour-based retargeting that follows up with people who have already shown interest.
  • Fundraising strategy. Planning for advocacy and campaign fundraising.
  • Creative and messaging. Fast-turn creative and messaging for your campaign.
  • Measurement and analytics. Ask us how we measure the channels we run for you.

Creative specs

Send finished HTML, upload your subject lines and images, or have the AI draft the email from a description. Either way, these specs keep it readable and deliverable.

Width
600 to 650 px; never wider than 750.
Weight
About 200 KB in total, images included.
Images
No more than about 40% of the email’s area, and never an image-only email. Alt text on every image. No single image taller than 1,728 px (Outlook distorts it).
Text
At least 13 px (15 to 16 px for body copy), line height at least 125%, no all-caps paragraphs.
Code
HTML with inline CSS and table layout. No forms, scripts, embeds or iframes.
Subject and From
Subject line 60 characters or fewer, From line 30 or fewer. Set your preview text. Avoid all caps and spam-style phrasing.
Animation
Animated GIFs are fine; make sure the first frame works on its own, because some inboxes show only that.
Unsubscribe
Every send carries a working unsubscribe link.
“Paid for by”
Include your disclaimer where the law requires it, and confirm the wording with your treasurer or counsel.
Questions
support@politisizeit.com

Contact

PolitiSizeIt is a trade name of Welzy LLC, a Florida limited liability company. 4440 PGA Blvd, Suite 600, Palm Beach Gardens, FL 33410.